Johnson Kang

Predictive Marketing News & What We Were Reading This Week: Big Data

Predictive Marketing News & What We Were Reading This Week: Big Data

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Omer Artun

What is Customer Lifetime Value (CLV, LTV)?

LTV is defined as expected profits (gross margin minus direct costs) from customers over their lifetime, discounted with WACC, adjusted by subtracting the acquisition cost of custo...

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