[Video Presentation] How to Dismantle Organizational Silos

and Set Your Customer Data Free

 

 

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"You need to differentiate your brand on something other than price, or Amazon will kill you."  

- Charlie Cole

 

In this 20-minute video presentation, Charlie Cole, Chief Digital Officer at Tumi, shared how Tumi created organizational alignment between marketing and IT teams to grow sales, improve operational efficiencies, and differentiate their brand in the market. In this recorded video, you with learn how:

  • Tumi grew full price sales by 28.5% while cutting 40 promotional days from its 2016 calendar.

  • Moving away from a heavy discounting strategy grew sales by 6.7%.

  • His team boosted ecommerce sales by 30%. .

Register for the Webinar

This is what you will take away from the webinar

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Learn from an expert

Learn how Tumi transformed its strategy by collaborating across marketing and IT; while minimizing impact to IT.

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Gain resource planning insights

Understand how to staff up for a transformative omni-channel initiative and prioritize the phases of a CRM overhaul.

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Understand why Tumi changed its approach to customer data

Learn why Tumi left their Marketing Service Provider (MSP) in favor of a Customer Data Platform (CDP) based approach.